GBUK Group Sales Meeting 2025
This spring, 100 sales professionals from across GBUK Group gathered for a highly engaging three-day conference in Birmingham. This was a landmark event, bringing together our longstanding team with new colleagues from our recently acquired businesses, GS Medical Ireland, C&I and Severn. The growth in our team has been remarkable, with a 93% increase in sales headcount compared to two years ago. This demonstrated a truly unified sales force, along with the continued strength and ambition of our business.
Throughout the event, our attendees participated in a carefully designed programme that combined strategic planning, networking, product training and upskilling. The sessions were aimed at equipping the sales team with the tools, knowledge and confidence needed to excel in 2026. There was a strong focus on practical learning, ensuring that each individual left with a clear understanding of how to apply new skills and insights into their daily roles.
Key feature
A key feature of the conference was the launch of eight new products, including the new ISOFAF Feedsets and Blood collection products. Each product was accompanied by a detailed presentation and expert-led demonstrations. This provided an excellent opportunity for the sales team to familiarise themselves with our latest innovations and explore how these products can meet the ever-changing needs of customers.
One of the most memorable moments was the awards ceremony, which recognised outstanding contributions from across the team. Nineteen awards were presented, celebrating both individual and collective achievements. A special recognition was given to a colleague who not only excelled within her own division, but also demonstrated exceptional teamwork by supporting other divisions’ products. This accolade highlighted the importance of cross-team collaboration and innovation to drive success.
Inspiring atmosphere
Feedback from attendees has been extremely positive, with many commenting on the inspiring atmosphere and the value of the learning opportunities. The event has clearly helped to set a positive tone and build momentum. The importance of making time to build relationships and strengthen connections across teams and divisions was also very clear. The conference provided the perfect opportunity for our incredible team to meet and collaborate face to face, especially for colleagues from our newly integrated businesses.
We would like to thank everyone who took part in the GBUK sales meeting 2025, contributing their energy, enthusiasm and expertise. With such a dedicated and talented sales team, we are confident that 2026 will be a year of continued growth and success.
