Area Business Manager, Enteral

As an Area Business Manager, you will take full ownership of your territory, driving revenue growth through strategic account development, competitive conversion, and new business wins across healthcare settings, predominantly within the NHS.

You’ll sell a specialist portfolio including Enteral products, Chyme Reinfusion, Bowel Management, Women’s Health and Maternity solutions.

Success in this role will come from high activity levels, disciplined territory management, excellent relationship building, and a relentless focus on results.

Territory: South West England

Division: Enteral

Field based | Full Time | Permanent

Apply now

Sales Growth & Territory Performance:

Deliver and exceed quarterly and annual sales targets
Achieve weekly and monthly KPI activity metrics
Identify, target and win new business opportunities
Grow existing accounts through cross-sell and upsell opportunities
Convert competitor business through strong value-led selling
Manage pricing, margins and product mix strategically

Account Development:

Build trusted relationships with:
Nutrition Leads
Stoma Nurses
Consultants
Ward Managers
Procurement Teams
Map decision makers, influencers and referral networks
Identify upcoming tenders and commercial opportunities
Lead product evaluations, trials and contract discussions

Territory Management:

Build and execute robust territory business plans (Gloucestershire, Wiltshire, Somerset, Devon and South Wales)
Maintain accurate CRM reporting, forecasting and pipeline visibility
Monitor market trends, competitor activity and customer insight
Represent the business at exhibitions, congresses and industry events